A FREE half-day seminar introducing different approaches to segmentation

Segmentation is a technique for developing customer insight. It means dividing a population into groups according to common characteristics, behaviour or attitudes. Segmentation models can then be used to target resources, tailor services and inform communications.

This free half-day seminar will introduce the concept of segmentation, provide information on a number of different segmentation models and give examples of how local authorities and their partners are putting these to use. It will also provide valuable information on what to consider when selecting a demographic segmentation tool.

A copy of the presentations from the morning are available at the following links:

An Introduction to Segmentation - All Slideshows

Useful links

Beacon Dodsworth - What's your P2 type?
http://www.beacon-dodsworth.co.uk/site/products/whats_your_p2_type/  

APHO technical briefing: Geodemographic segmentation
http://www.apho.org.uk/resource/item.aspx?RID=67914  

Top Ten Tips guide - Using customer insight as a strategic asset
http://www.westmidlandsiep.gov.uk/index.php?page=716  

Sports market segmentation tool
http://segments.sportengland.org/  

OAC user group
http://areaclassification.org.uk/  

Healthy Foundations
http://www.dh.gov.uk/SocialMarketingPortal

Customer-led transformation programme community of practice:
http://www.communities.idea.gov.uk/comm/landing-home.do?id=4737039  
(You can find a copy of the Business Matters case study here)


If you'd like to continue networking with colleagues from across the East Midlands, why not join the East Midlands Customer Insight and Research community here:

http://www.communities.idea.gov.uk/comm/landing-home.do?id=3436701