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24 Nov 2010
For anybody interested in finding out how to tailor services to their customers better, read our newly released 'Customer Insight in Action' document which is full of lots of interesting and inspiring examples of how customer insight is already being used in the region.
We have been supporting the development of customer insight capacity in a number of ways. Several sub regional projects have been funded to purchase tools for use across partnerships and to develop the capacity to make best use of these resources. At a regional level we have provided free training and networking opportunities on topics such as customer journey mapping, cirlces of need and survey methods.
Lois Dale, Programme Support Officer